Every Number Is A Story
Every Number Is A Story was campaign extension featuring Ayo Dosunmu, Chicago Bulls Shooting Guard. The campaign built upon one conceived the previous year, It Starts With A Pick, featured numbers that were meaningful to Ayo himself, with the hopes that Illinois Lottery players would be inspired to pick numbers that were meaningful to them.
The extension brought back Ayo, and featured five new numbers, two that were the main focus of the campaign. This campaign was supported with two commercials, OOH, digital display, owned social, reels, billboards, and native display, and was a collaborative effort between a copywriter, creative director, Multimedia producer, and myself.
The Pick sports partnership extended to include the Chicago White Sox, the Chicago Bulls and the Chicago Blackhawks.
Each campaign featured numbers specific and meaningful to each organization.
The original campaign, It Starts With A Pick, conceived and executed by Kora Kopeniak.
Commercials
Two numbers were selected to lead the campaign, with two 30 second spots developed off of them. Leaning into how his life has changed from the pick of a lifetime to how he stays connected with his family, these numbers
