Anyone Could Win In An Instant: Multiplier Family
The Multiplier family of Instant Iickets was launched in January 2022, fresh off of the 2021 holiday season. Wanting to capture players attentions, the campaign for this ticket family used a combination of brand elements and the dramatic styling of the tickets to excite players.
The second campaign was launched in January 2023, and continued to utilize the black background used the previous year.
This campaign was supported with retail POS, digital display, OOH, billboards, print ads, owned and paid social, and was supported by two commercials run while the campaign was in-market. This was a collaborative effort with a copywriter, multimedia producer, and myself.
Multiplier 2022
Multiplier 2023
Retail POS
Instant Tickets are the core of the Illinois Lottery, and all Instant Ticket families have Retail POS developed, including Door Decals, Counter Decals, Windmaster Posters, Vending Machine decals, and Countertop Standees.